HPMC products are designed to meet the performance requirements of applications from laundry gels and pastes to non-aerosol pump spray liquids. HPMC provides suspension and stabilization of insoluble ingredients allowing formulating efficient liquid laundry systems with high clarity. HPMC molecules have emulsifying and protective colloid properties. They act as emulsifiers, rheology modifiers and foam stabilizers in detergent formula, to provide a better touch and visual effect.